Author: IQ NewsWire

Many organizations adopted Navision CRM at a time when customer relationship management was largely transactional. The primary objective was to track customers, manage basic sales activity, and maintain a tight link with ERP data. For years, this approach met operational needs. However, customer engagement has evolved. Sales cycles are more complex, customer touchpoints are more fragmented, and expectations around personalization, automation, and insight have increased. Systems designed for a simpler CRM era often struggle to support these demands without significant workarounds. Understanding the limitations of Navision CRM helps organizations identify where friction originates and why modernization becomes necessary as customer-facing…