Filming product videos used to be a nightmare.
You needed samples, lights, a camera setup, actors, and multiple retakes. And even after all that, you still had to edit everything for different platforms.
Today, AI product video generators have flipped the process. You can now create high-converting product ads without filming anything at all. No studio. No camera. No production delays.
In this guide, I’ll walk you through 8 AI product video generators that help brands and marketers create ads fast. I’ll also cover the best AI video tools overall. Also explain how to choose the right tool for your use case.
Everything here is practical, marketer-friendly, and plagiarism-free.
Why AI Product Video Generators Matter
Product videos are no longer optional. They’re essential for:
- Paid ads
- Social media
- Product pages
- Marketplaces like Amazon
But traditional filming doesn’t scale.
AI product video generators solve this by:
- Turning text or product images into videos
- Automatically adding scenes, captions, and music
- Formatting videos for ads and social platforms
Instead of producing one expensive video, marketers can now create dozens of variations in minutes.
1. Invideo
Invideo is one of the most powerful AI product video generator in the market.
What sets it apart is that it doesn’t just create product videos, it acts like a full AI production system. You can go from idea to finished ad without touching a camera or timeline.
Invideo can:
- Generate product video scripts automatically
- Build scenes using stock visuals or AI-generated visuals
- Add captions, music, and branding
- Export ads for social, ecommerce, and landing pages
If you’re specifically focused on ecommerce and ads, the product video maker workflow inside Invideo shows how product images or descriptions can be turned into polished ads in minutes.
Pros
- End-to-end AI video creation
- Excellent for ecommerce and paid ads
- No filming, no watermarks
- Scales well for multiple ad variations
Cons
- So many features can feel overwhelming at first
Pricing: Free plan available; paid plans unlock advanced AI tools
2. Pictory
Pictory is a script-to-video tool that works well for simple product videos.
You paste in a product description or ad copy, and it automatically turns it into a video using stock visuals, captions, and transitions.
It’s best suited for:
- Basic product explainers
- Simple ecommerce ads
- Faceless product videos
Pros
- Very easy to use
- Fast video creation from text
- Good caption automation
Cons
- Limited creative control
- Videos can feel generic
Pricing: Starts around $19/month
3. Lumen5
Lumen5 is popular with marketing teams that want clean, brand-safe visuals.
It turns text into videos using pre-built layouts and templates, making it useful for consistent product messaging.
Pros
- Strong brand customization
- Clean, professional layouts
- Easy learning curve
Cons
- Not built specifically for ecommerce ads
- Limited automation compared to newer AI tools
Pricing: Free plan available; paid plans start around $29/month
4. Animoto
Animoto is a lightweight tool designed for quick promo videos.
It’s not heavily AI-driven, but it simplifies the process of creating product videos without filming.
Pros
- Simple drag-and-drop interface
- Good for small businesses
- Fast setup
Cons
- Limited AI automation
- Not ideal for scaling ad creatives
Pricing: Starts around $16/month
5. Runway
Runway is more of an advanced AI video editing platform than a pure product video generator.
That said, creative teams use it to build visually striking product ads using AI-powered effects.
Pros
- Powerful AI editing tools
- Creative freedom
- Great for experimental visuals
Cons
- Steeper learning curve
- Not optimized for ecommerce workflows
Pricing: Free tier available; paid plans start around $12/month
6. VEED
VEED focuses on social-first videos and quick edits.
It’s commonly used for:
- Short product clips
- Caption-heavy ads
- Social media promotions
Pros
- Strong auto-captioning
- Easy social video formatting
- Browser-based
Cons
- Limited product storytelling features
- Less automation than Invideo
Pricing: Free plan available; paid plans start around $18/month
7. Kapwing
Kapwing is a collaborative video tool that works well for teams.
It supports AI features like auto-subtitles and resizing, making it useful for turning one product video into multiple formats.
Pros
- Great for team collaboration
- Easy resizing for platforms
- Clean interface
Cons
- Not a dedicated product video generator
- AI features are basic
Pricing: Free plan available; paid plans start around $16/month
8. Mobile-First AI Video Creation
Many product marketers create content on the go.
Using a dedicated video maker app allows you to:
- Create product ads directly from your phone
- Turn product images into short videos
- Publish quickly without a desktop setup
This is especially useful for social commerce, influencer teams, and fast-moving brands.
Pros
- Extremely fast content creation
- No desktop required
- Ideal for reels and shorts
Cons
- Less advanced editing than desktop tools
Pricing: Free with optional upgrades
Best AI Video Tools for Product Ads (Ranked)
Here’s how these tools stack up for product video creation:
- Invideo – Best overall for ecommerce and ad scaling
- Pictory – Best for fast script-to-video ads
- Lumen5 – Best for brand-safe visuals
- Runway – Best for creative experimentation
- Mobile video maker apps – Best for speed and flexibility
If your goal is to scale product ads without filming, tools that combine automation + control will always win.
Final Thoughts
You no longer need filming setups to create product ads that convert.
AI product video generators have removed the biggest barriers, time, cost, and complexity. The brands winning today aren’t the ones with the biggest studios, but the ones that can produce and test videos faster.
If you want to create product ads at scale without filming, starting with a platform like Invideo gives you the flexibility, speed, and automation modern marketing demands.
